Launching a Boutique Hotel Luxury Experience

Challenge

LA ROQQA, a new boutique hotel in Italy, needed a website that matched its luxurious and unique offerings. The challenge involved creating a visually stunning, magazine-like design that not only showcased the hotel's distinct style but also integrated complex elements such as multi-language functionality and a local booking system. Additionally, coordination across multiple agencies made this a highly complex and collaborative project.

Our Approach

We worked closely with LA ROQQA’s in-house team and the Italian booking system providers to create a website that embodied the hotel’s high-end brand. The design featured a custom font, elegant layout, and intuitive user experience. Special attention was given to the unique identities of each amenity, such as the beach club, bars, and restaurants, which had their own distinct branding and design elements within the site. Each amenity was presented with its own character while still aligning with the overall hotel experience.

Solution

Stormfors led the multi-agency collaboration, managing both technical and creative aspects of the project. Our efforts centered around developing a website that was not only visually engaging but also functionally rich, with complex backend systems for booking integration. The design emphasized high-end aesthetics, with specific focus on user experience, ensuring that each section—from the rooms to the rooftop bar—was thoughtfully presented to enhance engagement.​

Results

The website received widespread acclaim and awards for its design and user experience, successfully positioning La Roqqa as a leading destination in luxury hospitality. The integration of complex features, like multi-language support and detailed service presentations, led to increased engagement from international visitors, establishing the hotel as a premier location in Italy's luxury hotel market.