Unifying Digital Experience: ROL Group's Strategic Consolidation and Enhanced User Engagement

Discover how Stormfors leveraged innovative UX/UI design to transform ROL Group's digital presence, creating a seamless, engaging user experience across their global operations.

project overview

Client:

ROL Group

Industry:

Industrial

Production

Retail

Key focus:

Branding & Design

Web, Apps & No-code

Marketing & Sales Process

Client:

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Brief: Facing the challenge of disparate digital assets, ROL Group partnered with Stormfors to consolidate multiple websites into a single, cohesive platform. Our goal was to enhance user experience and streamline operations across diverse business segments.

client results

2 Bn

Turnover (SEK)

10

Countries

900

People

Having been on both sides of the agency-client relationship, I can confidently say that working with Stormfors has been unmatched. Their strategic insight and meticulous execution surpass anything I've seen from other agencies. It’s a rare pleasure to collaborate with such dedicated and capable professionals.

Stefan Soneus

Head of Marketing Communications

The Challenge

ROL Group, a leader in engineered experiences for various environments, needed a unified digital platform to effectively manage its expansive product lines and global operations. Having separate websites for each business segment hindered cohesive brand communication and operational efficiency.

Our Approach

Stormfors approached this project with a user-centered design mindset, aiming to create a unified and intuitive user interface that would not only consolidate the existing sites but also significantly improve navigation and user engagement. We integrated cutting-edge design principles and ergonomic insights from ROL Workplace to ensure the new website was functional and appealing.

The Solution

We developed a streamlined website with a robust, integrated HubSpot CRM system for efficient lead management and marketing automation. The site features a sophisticated product library supporting both imperial and metric measurements, tailored to meet the needs of international users. Our design embraced the Swedish heritage of simplicity and functionality, ensuring that the new platform was not only comprehensive but also easy to navigate.

The Results

The reimagined digital platform has dramatically enhanced ROL Group's operational efficiency and global user engagement. Automated processes have reduced manual efforts in recruitment and lead management, while the unified approach has strengthened the brand's global presence. The ergonomic and intuitive design of the website has significantly boosted user satisfaction and interaction, reflecting ROL Group’s ethos of "We believe in better" in every user experience.

About ROL Group

ROL Group is a renowned global enterprise with its roots in Småland, Sweden. Established over 35 years ago, the company has evolved from its modest beginnings into a leader in creating engineered experiences for living, working, shopping, and socializing. Operating through two main business segments:

ROL Workplace: Focuses on enhancing office environments with ergonomically optimized office furniture, notably height-adjustable desk frames.
ROL Retail Concepts: Provides turnkey solutions catering to retail spaces, restaurants, and public areas.

The company's philosophy, "We believe in better," drives its commitment to quality, innovation, employee welfare, and environmental stewardship. With manufacturing facilities in Europe and the US and a vast network of partners, ROL Group combines Swedish innovation with global reach, ensuring expertise in project management, construction, and design.

Through continuous innovation and a client-centric approach, ROL Group remains dedicated to improving daily living and working environments across the globe, making it a leader in sustainable and integrated solutions for a diverse range of sectors.