Unifying Digital Experience: ROL Group's Strategic Consolidation and Enhanced User Engagement
Discover how Stormfors leveraged innovative UX/UI design to transform ROL Group's digital presence, creating a seamless, engaging user experience across their global operations.
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2 Bn
10
900
Having been on both sides of the agency-client relationship, I can confidently say that working with Stormfors has been unmatched. Their strategic insight and meticulous execution surpass anything I've seen from other agencies. It’s a rare pleasure to collaborate with such dedicated and capable professionals.
The Challenge
ROL Group, a leader in engineered experiences for various environments, required a unified digital platform to effectively manage its expansive product lines and global operations. The existing separate websites for each business segment hindered cohesive brand communication and operational efficiency.
Our Approach
Stormfors initiated a comprehensive UX/UI overhaul focused on creating a unified and intuitive user interface. We integrated cutting-edge design principles and ergonomic insights from ROL Workplace to ensure the new website not only consolidated the existing sites but also significantly improved navigation and user engagement. Our approach included the strategic use of HubSpot to automate and optimize customer interactions and backend processes.
The Solution
We developed a streamlined website with a robust, integrated HubSpot CRM system, ensuring efficient lead management and marketing automation. The website features a sophisticated product library that supports both imperial and metric measurements, tailored to meet the needs of international users. Our design embraced the Swedish heritage of simplicity and functionality, ensuring that the new platform was not only comprehensive but also appealing and easy to navigate.
The Results
The reimagined digital platform has dramatically enhanced ROL Group's operational efficiency and global user engagement. Automated processes have reduced manual efforts in recruitment and lead management, while the unified approach has strengthened the brand's global presence. The ergonomic and intuitive design of the website has significantly boosted user satisfaction and interaction, reflecting ROL Group’s ethos of "We believe in better" in every user experience.
About ROL Group
ROL Group: Engineered Experiences for Modern Living
ROL Group is a renowned global enterprise with its roots in Småland, Sweden. Established over 35 years ago, the company has evolved from its modest beginnings into a leader in creating engineered experiences for living, working, shopping, and socializing. ROL Group operates through two main business segments:
- ROL Workplace: This division focuses on enhancing office environments with ergonomically optimized office furniture, notably height-adjustable desk frames, aimed at boosting health, well-being, and productivity.
- ROL Retail Concepts: Providing turnkey solutions, this segment caters to retail spaces, restaurants, and public areas, offering services from concept design to shopfitting, ensuring seamless transitions from ideas to operations.
The company’s philosophy, "We believe in better," drives its commitment to quality, innovation, employee welfare, and environmental stewardship. With manufacturing facilities in Europe and the US and a vast network of partners, ROL Group combines Swedish innovation with global reach, ensuring expertise in project management, construction, and design.
Through continuous innovation and a client-centric approach, ROL Group remains dedicated to improving daily living and working environments across the globe, making it a leader in sustainable and integrated solutions for a diverse range of sectors.
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