Simplifying Strategic Branding and Digital Marketing

How Crosskey Attracted Top Talent with Strategic Messaging and Digital Media Assets for Banking Solutions

project overview

Client:

Crosskey

Industry:

Fintech

Consultancy

Key focus:

Web, Apps & No-code

Branding & Design

UX & UI

Growth Strategy

Client:

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Brief: Stormfors has partnered with Crosskey over several years to enhance their digital presence, employer branding, and marketing strategies. Our work includes building multiple websites, creating brand guidelines, and running successful marketing campaigns to attract top talent to both Åland and Crosskey, the largest employer in Åland.

client results

Crosskey and Stormfors have worked closely together for many years, both large and small. In addition to Stormfors developing our websites, we also work with marketing and the message platform together. It is easy to get in touch with Stormfors and you always get fast and expert answers.

Alexander Aminoff

Sales & Marketing Director

The Challenge

Crosskey needed a way to clearly communicate its diverse banking solutions while strengthening its appeal to top talent, especially as Åland’s largest employer. They sought a cohesive digital strategy that would simplify their offerings and emphasize a balanced work-life culture to potential recruits.

Our Approach

We developed a strategic messaging framework that simplified Crosskey’s fintech offerings, while simultaneously building a strong employer brand. This included creating flexible digital assets, such as promotional videos, copy templates, and visuals for social platforms like LinkedIn and Meta. Over the years, we delivered brand guidelines, designed websites, and managed marketing campaigns that aligned with their evolving needs.

The Solution

Stormfors delivered multiple user-friendly websites, adaptable media assets, and consistent messaging for Crosskey’s digital campaigns. Our work also included comprehensive brand guidelines and marketing strategies, enabling Crosskey to maintain brand cohesion while promoting their expertise and work-life balance to attract talent. Our SEO efforts improved online visibility, supporting long-term growth.

The Results

Through our collaboration, Crosskey has successfully attracted top talent to Åland and improved their presence in both recruitment and banking sectors. The adaptable media templates and streamlined messaging allowed for ongoing flexibility in digital campaigns, while the enhanced brand identity and improved search visibility bolstered their employer brand.

Crosskey in summary

Crosskey is a leading fintech company based in Åland, providing innovative banking and payment solutions across the Nordic region. As Åland’s largest employer, Crosskey combines deep financial expertise with cutting-edge technology to serve banks and financial institutions while continuing to attract top talent through its strong employer brand.