Precis

Delivering a Digital Experience Worthy of a Global Agency

How Stormfors empowered Precis with a high-performance Webflow ecosystem that balances creative innovation with intuitive functionality for the marketing team.

project overview

Client:

Precis

Industry:

Marketing

Agency

Key focus:

Branding & Design

UX & UI

Web, Apps & No-code

Brief: Precis partnered with Stormfors to execute a strategic migration from a legacy WordPress site to a flexible Webflow architecture. Driven by a need to evolve their brand identity and showcase their creative services, the project delivered a premium, interaction-rich website optimized for performance. The solution empowers the internal team to produce high-quality content independently, supports international scaling via multi-language capabilities, and establishes Stormfors as their dedicated, long-term Webflow partner.

client results

22.1%

Increase in Engagement Rate (Year-on-Year), proving the new design resonates more effectively with the target audience.

21%

Increase in Session Duration (Year-on-Year), indicating users are exploring more content and staying longer on the site.

90/100

Core Web Vitals Score, ensuring that the rich media and premium aesthetics do not negatively impact site speed or SEO.

Partnership

Stormfors remains Precis dedicated Webflow partner, providing ongoing optimization to ensure the platform evolves with their business.

The new site is a true representation of Precis’s updated identity. We now have a platform that balances premium aesthetics with high performance, enabling our team to produce higher-quality content faster and scale our marketing efforts independently.

Isabella Dodkins

Global Brand Lead

The Challenge

Escaping Static Constraints & Unifying the Brand

Precis’s legacy WordPress structure struggled to keep pace with their evolving identity. The site’s static nature limited their ability to convey the full depth of their expanding creative and video services, creating a disconnect between their digital presence and their status as a cutting-edge agency.

Crucially, the legacy platform was rigid, creating bottlenecks for the marketing team who relied on external support for routine updates. The challenge was to build a sophisticated, interaction-rich site that reflected a premium brand identity while providing the internal team with the tools to manage content autonomously.

The Solution

A High-Performance Webflow Ecosystem

Stormfors positioned itself as the dedicated technical partner to translate a new premium identity into a functional digital reality.

Strategic Figma-to-Webflow Build: We utilized a seamless Figma-to-Webflow workflow to ensure visual fidelity. The design balances "nuanced touches"—like hover states and video reels—with strict usability, ensuring the site feels dynamic but not overwhelming.
Empowering the Content Team: We moved the team to a flexible, block-based Webflow environment that allows for independent creation of blog posts, events, and landing pages. This shift has enabled the internal team to produce higher-quality content faster, facilitating better A/B testing and campaign scaling.
Performance-First Engineering: Despite the rich media and interactivity, we engineered the site to ensure high performance scores, ensuring that the push for a "premium" look did not compromise SEO or user retention.
Global & Centralized Assets: To support global consistency, we developed a centralized Brand Portal and integrated scalable multi-language capabilities to support their international operations.

The Impact

Operational Freedom & Validated Performance

The transition has transformed the website from a static brochure into a growth engine. The new platform is a "true representation" of the Precis identity, enabling the team to scale paid and organic marketing efforts independently.